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A tale is an accumulation of moments in the shape of photos and videos that, taken together, create a narrative. (After Snapchat popularized the structure, other social media marketing solutions, including Twitter and Instagram, offered story-creation tools, too.) The user collected on snapchat, stories appear as circles, and when you tap them, they autoplay the pictures or videos. You can easily produce individual tales that the buddies can see for the 24-hour period.